Brand Gravity
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Design

Brand Gravity

Brand identity as business infrastructure

16 weeksBasic to Intermediate48+ hrsMentor-led
Usama Zahid

Instructor

Usama Zahid

CurriculumOutcomesInstructorPricingFAQ

Program overview

Build complete brand identities from strategy to guidelines. Positioning, naming, logo systems and brand rules, taught as risk reduction for the business rather than decoration.

Brand discovery and competitor auditPositioning, naming and tone of voiceLogo design and vector construction in IllustratorColour, type, imagery and icon systemsBrand applications and mockupsA complete brand guidelines document
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Tuition

Rs40,000

4 monthly payments of Rs 45,000

What's included

  • ✓48 hours of live instruction
  • ✓Bi-weekly 1-on-1 mentor sessions
  • ✓2 identity projects with detailed review
  • ✓Brand guidelines template
  • ✓Community access

Next cohort

2026-11-02

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Included

Everything in your enrollment

  • ✓48 hours of live instruction
  • ✓Bi-weekly 1-on-1 mentor sessions
  • ✓2 identity projects with detailed review
  • ✓Brand guidelines template
  • ✓Community access
Curriculum

What you'll study

16 weeks · Basic to Intermediate · 48+ hours of mentor-led content

Founder interviews, discovery questionnaires, audience definition, competitor audit and visual landscape mapping. Deliverable: A discovery report with a competitor map for your chosen brand.

Outcomes

What you'll learn

Concrete skills — not vague promises.

  • ✓Run a brand discovery session and turn the answers into a one-page strategy brief
  • ✓Write a positioning statement and three brand pillars that can be tested against competitors
  • ✓Name a brand using clear criteria and write a tagline and tone-of-voice guide
  • ✓Design a logo with primary, secondary and icon versions that stays legible at small sizes
  • ✓Build a colour, type, imagery and icon system and apply it to at least six touchpoints
  • ✓Deliver a brand guidelines document a client can hand to any designer
  • ✓Present an identity to a client and handle feedback without redesigning from scratch
Mentor

Your instructor

Usama Zahid
Pakalign Studio

Founder of IOP digital & IOP academy

Usama Zahid

Brand & Product Designer

Usama is a brand and product designer with 6 years in the industry, 150+ projects and 60+ clients. He studied Physics before design, and it shaped his approach: he looks for the invisible force behind a visible result. His branding starts with positioning, deciding what a stranger must believe in the first four seconds before any logo is drawn. His product design starts with effort, removing the steps that add doubt and keeping the ones that build trust. He teaches the same way he works. See first, then learn the tools.

Seeing FirstFour SecondsBrand-to-URLDecision EntropyPrompt to Pixel
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Proof

Student outcomes

From students who completed this program.

“

At IOP Digital, I had the privilege of learning essential skills and building strong technical expertise. Under the guidance of this academy, I gained a deep understanding of the modern digital world. This institute introduced me to modern learning techniques and inspired me to embrace innovation. My time here has been a transformative experience that greatly enhanced my personal and professional growth.

Areeba Riaz
Areeba Riaz

Personal Branding

Enrollment

Pricing & details

Tuition

Rs40,000

4 monthly payments of Rs 45,000

2026-11-02

Prerequisites

Basic familiarity with Figma or Illustrator. Seeing First is recommended.

Refund policy

14-day full refund.

FAQ

Common questions

Specific to this program.

Not required, but recommended. Beginners can run both courses in parallel.

You can choose a real business or a fictional startup for your final project.

Plan for 8 to 10 hours: two live sessions and project work.

Ready to start?

Enroll in Brand Gravity

Join the next cohort and build with mentor support from day one.

Enroll now — Rs 40,000Talk to an advisor
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